2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry is growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable if you knew the future social media trends for 2012? How wonderful would it be to know what trends come in store for the coming year? Could you adequately plan this rapidly changing industry? On this page, I provide my 2012 predictions for the evolving trends in the social-networking industry. It’s always gratifying when my predictions come true. My predictions are not based on any sort of special powers. They are predicated on my industry research, what I read and what I see happening each day in my work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline ended up being longer than I thought it had been going to be. I have a knack for spotting social media marketing trends. And this article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold as the year progresses. So continue reading and heed my advice. Ready your social media campaigns to take advantage these trends for 2012 and beyond.
Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.
This past year Facebook grew from around 600 million to 800 million users depending on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is said to be in the works of creating their own social networking. Luxury Travel Guides of small business will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to regulate business hour usage. Second, develop a social media marketing intend to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) One of many largest players in the social media arena will make a “miss step” in 2012.
I believe that one of the most notable four SOCIAL MEDIA MARKETING Network companies will make an expensive mistake causing them to reduce significant market share. Right now several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it almost impossible to communicate with them. Take Facebook, for example. They don’t list any contact information other than a Facebook page. Sure they have lots of help pages. Yes, Facebook includes a blog, plenty of YouTube videos, but provides no contact number where you can call and speak to a individual? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What happens when you get yourself a strange message from Facebook, or you’re having trouble together with your account? You post a message and never get a reply! Twitter and LinkedIn are not much better. They don’t really list a contact contact number or address either. However, I’ve found that they do answer your email and posted messages, though it sometimes takes given that seven days to obtain a reply.
In my opinion, of the very best three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It isn’t as an easy task to lump them in with all of those other social media marketing giants yet. However, I can tell you that Google includes a notoriously poor customer support reputation. It has been my experience with Google that the grade of service you receive depends upon the person you get on the phone. The good news is that you can obtain someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media marketing campaign if you need to. Furthermore, if you’re using the top four social media marketing services, make a backup of one’s data. This is in the event you decide to make “the switch” and ditch one of these players.
Prediction #3) Google+ can be one of many top 3, in the social network arena by the end of 2012.
I know I’m going out on a limb here, but I really believe that is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a much faster pace than other social media sites. The exact amount of Gmail users isn’t public, but we can say for certain that it is huge! I have read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate using these properties into their social network. This adds value with their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to produce a social-networking product that is convenient to use, search engine friendly and innovative. These qualities’ have made them the web leader they are today. I’m not sure that they can keep this frantic pace forever, but also for 2012, it is a done deal. My advice to you is to review what your location is spending your advertising money and see if it makes sense using any of the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to create a Gmail and Google+ account. In the event that you curently have a Gmail account, this will only take you about five minutes. The bonus here is you can also setup a Google+ Brand page without a lot of fuss.